You can visit our website without providing any information about yourself. We or our hosting provider collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offer. An assignment of this data to a particular person is not possible.
In addition to that, we are using cookies on our website with the purpose of enabling the analysis of the surfing patterns of our website visitors. Furthermore, we are using cookies with the purpose of approaching website visitors with targeted, interest-based advertising on other websites. The processing takes place on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest of above mentioned purposes. In this way collected data about you will be pseudonymized through technical provisions. An assignment of the data to your person is therefore no longer possible. This data is not stored with other personal information about you. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you, based on Art. 6 (1) lit. f GDPR.
The links below will tell you how to manage (and disable) cookies on major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Use of Google Analytics
We use the web analytics service Google Analytics on our website. Google Analytics is operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“).The purpose of the data processing is to analyze this website and its visitors. For this, Google will use the information obtained on behalf of the operator of this website to evaluate your use of this website, to compile reports on website activity, and to provide further services related to website and internet usage to the website operator. The IP address provided by Google Analytics will not be merged with other Google data.
By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies. Already stored cookies can be deleted at any time. We point out, however, that in this case you may not be able to use all functions of this website in full. Furthermore, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. To prevent Google Analytics tracking across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used to make it work.
Use of Google Ads Conversion Tracking
We reserve the right to use the online advertising program „Google Ads” on our website and, in this context, conversion tracking (visit evaluation). The Google Ads Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). When you click on an ad served by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages of our website and the cookie has not expired yet, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users. The processing takes place on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in targeted advertising and the analysis of the impact and efficiency of such advertising. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you, based on Art. 6 (1) lit. f GDPR.
By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies. Already stored cookies can be deleted at any time. We point out, however, that in this case you may not be able to use all functions of this website in full. Thereupon, you will not be included in the conversion tracking statistics. You can also opt-out of personalized advertising in Google’s advertisement preferences. For instructions, see https://support.google.com/ads/answer/2662922?hl=en-GB. In addition, you may disable the use of third-party cookies by calling up the deactivation page of the Network Advertising Initiative (Network Advertising Initiative) at https://www.networkadvertising.org/choices/ and implement the additional information regarding the opt-out.
Use of Google Ads Remarketing
We reserve the right to advertise for this website through Google Ads in Google search results as well as on third party websites. For this purpose, when visiting our website the so-called Remarketing cookie is set by Google automatically enabling interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in the optimal marketing of our website in accordance with Art. 6 para. 1 S. 1 lit. f GDPR. Upon the end of the use of Google Ads Remarketing, we will delete the data collected in this context. Any further processing takes place only if you have consented to Google linking your Google web and app browsing history to your Google account and using information from your Google account to personalize ads you find on the web. If you are logged in to Google during the visit of our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing.
Use of Social Plugins of Facebook, Twitter, Instagram, Pinterest, and AddThis using the Sharrif Solution
We reserve the right to use social plugins („plugins”) from social networks on our website.
Facebook is operated by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; „Facebook”). An overview of the plugins of Facebook and their appearance can be found here: https://developers.facebook.com/docs/plugins?locale=en_US
Twitter is operated by Twitter Inc. (1355 Market St, Suite 900, San Francisco, CA 94103, USA; „Twitter“). An overview of the plugins of Twitter and their appearance can be found here: https://about.twitter.com/en_gb/company/brand-resources.html
Instagram is operated by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA; „Instagram“). An overview of the plugins of Instagram and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
Pinterest is operated by Pinterest Inc. (808 Brannan Street, San Francisco, CA 94103, USA; „Pinterest“). An overview of the plugins of Pinterest and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/
In order to increase the protection of your data when visiting our website, the plugins are not integrated into the page without restriction, but only using an HTML link (so-called Shariff solution ).
This integration ensures that when you visit a page of our website that contains such plugins, no connection with the servers of the provider of the respective social network is established. If you click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider on which you can (for example, after entering your login data) click the Like or Share button. Instead of your IP address, only our server address will be transmitted to the social media services. Only if you actively click on a plugin, your personal data will be transmitted by your consent. For more information on the “Shariff solution” by c’t, please visit: https://github.com/heiseonline/shariff.
Use of YouTube Videos
We reserve the right to integrate YouTube on parts of our website. This is an internet video portal that allows video publishers to freely upload video clips and other users to freely view, review, and comment on those video clips. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos are available via the Internet portal.
YouTube is operated by YouTube LCC. (901 Cherry Ave., San Bruno, CA 94066, USA; „YouTube”). YouTube is a subsidiary of Google Inc. (1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA).
As soon as you visit our website with a YouTube plugin, you will be connected to the servers of YouTube. At the same time, the YouTube server will be informed which particular page of our internet presence you visited. If you are also logged in to your YouTube account, you would allow YouTube to associate your browsing experience directly with your personal profile. You can prevent this possibility of assignment if you log out of your account beforehand.
Last update: 8 May 2020